Pack Your Bags
Picture this: You tell an AI about your dream vacation, and POOF! ✨ Out pops a perfectly planned trip! That's what we set out to do at Akoya Travel. Our squad (5 designers with wanderlust) jumped into this wild ride to make travel planning feel less like solving a puzzle and more like chatting with your well-traveled bestie.
First Class Stats 📊
Travelers were trying to plan their adventures with us
But many were getting lost in the information jungle
Success rates needed a vacation of their own
User satisfaction was packed and ready for an upgrade
Travel Diary Notes 🔍
We put on our Sherlock Holmes hats and:
Conducted 15 super-sleuth usability tests
Had 5 investigators on the case
Tested 4 key features
Chatted with 2 different groups of adventurers
Gathered enough insights to fill a travel journal!
Meet Our Travelers
Our travelers fell into two fascinating camps:
The Retiree Explorers 👴👵
Brought years of travel wisdom
Had specific comfort requirements
Wanted detailed information
The Gen Z/Millennial Wanderers 🎒
Tech-savvy globe trotters
Looking for Instagram-worthy spots
Wanted quick, flexible planning
Turbulence Ahead! 🤯
Before our makeover, our travel planner was like that friend who tells you EVERYTHING about their trip in one breath:
Information was everywhere (like trying to pack a year's worth of clothes in a carry-on)
No clear journey through the planning process
Users felt overwhelmed faster than tourists in Times Square
Finding what you needed was like searching for your passport at 3 AM
Mission: Smooth Sailing 🌟
Packing Light: The Modal Makeover
Before: 7 questions that felt like a travel interrogation
After: 3 simple questions that get right to the fun stuff!
Road Map to Success
We went from:
Wall-of-text overload
Vertical scrolling marathon
"Where am I supposed to look?" confusion
To:
Clean, horizontal day views
Bullet-point brilliance
Click-and-see details that actually make sense!
First-Class Upgrades ✨
Added a "share" button (because solo planning isn't always fun)
Dropped in a map view (because who doesn't love maps?)
Added budget tracking (so your wallet stays as happy as you)
Unexpected Layover 🎭
We gave the brand a fancy new outfit:
Swapped the eye-squinting gradients for sophisticated vibes
Mixed up a perfect cocktail of beige, charcoal, and midnight blue
Created a style guide that's actually enjoyable to read
Arrival Time! 📈
Task errors dropped by 13.9% (hooray!)
User satisfaction jumped by 19% (double hooray!)
Some bits still need vacation planning (looking at you, Be Inspired flow)
Next Destination 🚀
We're dreaming big with:
AR/VR city tours (because the future is cool)
More travel goodies like insurance and visa support
Even more testing (because practice makes perfect)
Souvenirs of Wisdom 💡
Simple > Complicated (always)
Test early, test often
Listen to your users (they're the real travel experts)
Good design is like a well-planned trip - it just flows!
P.S. No travelers were lost in the making of this case study 😉
